Life inspires art and art inspires life and truth is stranger than fiction. Add to this: art inspires fiction, and fiction inspires art. And let’s raise a glass to art directors whose visions inform the books, themselves.
"Designing a book cover is great because you can treat it as a piece of packaging, a mini poster, corporate identity, something to use illustration on, or photography, be purely typographical, figurative or conceptual with just the right amount of type to play around with, have complete ownership; and even if you mess up totally, nobody dies.”
Q: Does putting a series of covers together offer more or less challenges?
A: I think a series of covers is much easier. Turd Theory (one of The Twenty Irrefutable Theories of Cover Design, written by myself and Jon Gray) works on the idea that in a scary world of disorder and chaos people are programmed to seek out repetition and order. So even the worst cover in the world, repeated 20 times in different colours of the rainbow will get you an award or two.
Year in Reading alum Chang-Rae Lee has a new book out this week, and its cover is making headlines. Readers who buy the limited edition of On Such A Full Sea will get the first 3D printed book cover in publishing history. According to the printers, each cover took fifteen hours to make.
"I think it is a project that is too easy to get wrong, too hard to get right, and with not enough room to experiment in between." On designing the cover of Vladimir Nabokov’s Lolita.