Rachel Fershleiser works on Tumblr’s strategic outreach team, specializing in publishing, nonprofit, and cultural organizations. Previously she was the Community Manager at Bookish and the Director of Public Programs at Housing Works Bookstore Cafe, where she now serves on the Board of Directors. She is also the co-creator of Six-Word Memoirs and co-editor of the New York Times Bestseller Not Quite What I Was Planning and three other books. Her writing has appeared in the anthology My Parents Were Awesome and in The Village Voice, New York Press, Print, Los Angeles Times, National Post, Salon.com, Fray Quarterly and several amazing print and online publications you’ve never heard of. She’s also great at making soup.
In our ongoing series looking to help authors do better events, we knew Rachel would be the perfect person to talk to. We chatted with her about the importance of community and collaboration, the best events of all time, and how well PB&Js can pair with PBR. We also got her fantastic advice about exactly how and why authors should use social media. ”When people tell me they don’t want to do social media I’m always sort of confused about, like, well why did you write a book?” Rachel says. “I presume it’s because you have things to say that you want people to hear.”
Year in Reading alum and all around bookternet guru Rachel Fershleiser speaks with Togather about how to throw kickass book events. One tip: it never hurts to serve booze.