I can’t create a profile on a non-Facebook site that then appears on Facebook, and no microblogging service could emerge to challenge Twitter unless it were capable of inducing mass defections. Social media services or social utilities, as they would better be called, are thus more like highways or railroads than like car manufacturers or freight companies. Trade in my Ford for a Toyota, and I can still drive on the same roads that lead to my friends’ doors. But even if there were another all-purpose social networking site like Facebook, I couldn’t switch to it without losing contact with my Facebook friends. This presents the familiar problems of monopoly.
Michele Filgate was so terrified by Dave Eggers’s The Circle that she quit social media for a week and wrote about the experience for Salon. “I don’t want to become like Mae, sacrificing real-life friendships for the allure of the screen. I want to be aware of the world around me. I want to write about that world. I want to feel more alive, even if that means being lonelier in the process.” Pair with: our review of the novel.
It has been argued that a chronic fever of distraction and fascination arrives on waves of Wi-Fi to stunt our attention spans, encouraging writers to paddle about, tweeting and liking, instead of striking out for deeper waters…
What participation in social media comes down to, I think, is that either you have an instinct for broadcasting your life, or you don’t. Mary MacLane would have been a natural.
Sandberg does not mention pleasure. Sandberg assumes instead that the feminist question is simply, how can I be a more successful worker?…Sandberg has penned not so much a new Feminine Mystique as an updated Protestant Ethic and the Spirit of Capitalism.
I’m not actively invested in the web as a place where I forge anything. (All puns intended.) It’s more that I just know and think that it is entirely the air we breathe—you know it, I know it, even John McCain knows it—and so I dip my toe into it constantly and relatively briefly to feel what it is that has completely taken over our consciousness.
Rachel Fershleiser works on Tumblr’s strategic outreach team, specializing in publishing, nonprofit, and cultural organizations. Previously she was the Community Manager at Bookish and the Director of Public Programs at Housing Works Bookstore Cafe, where she now serves on the Board of Directors. She is also the co-creator of Six-Word Memoirs and co-editor of the New York Times Bestseller Not Quite What I Was Planning and three other books. Her writing has appeared in the anthology My Parents Were Awesome and in The Village Voice, New York Press, Print, Los Angeles Times, National Post, Salon.com, Fray Quarterly and several amazing print and online publications you’ve never heard of. She’s also great at making soup.
In our ongoing series looking to help authors do better events, we knew Rachel would be the perfect person to talk to. We chatted with her about the importance of community and collaboration, the best events of all time, and how well PB&Js can pair with PBR. We also got her fantastic advice about exactly how and why authors should use social media. ”When people tell me they don’t want to do social media I’m always sort of confused about, like, well why did you write a book?” Rachel says. “I presume it’s because you have things to say that you want people to hear.”
Year in Reading alum and all around bookternet guru Rachel Fershleiser speaks with Togather about how to throw kickass book events. One tip: it never hurts to serve booze.