How did this monstrosity get made? Find out in a new book.
"In this expertly researched, wonderfully witty essay, O’Connell explains why we enjoy watching the spectacular artistic failures of others. The culture of the epic fail is a culture of "sublimated predation," he writes. It’s a concept well understood by great artists, including Shakespeare, but understood little by its unfortunate victims, who often remain convinced of their creative genius even in the face of mass ridicule.” The San Francisco Chronicle on our own Mark O’Connell’s Epic Fail.