Life inspires art and art inspires life and truth is stranger than fiction. Add to this: art inspires fiction, and fiction inspires art. And let’s raise a glass to art directors whose visions inform the books, themselves.
Artists are savvy at masking their excuses. Plenty are just plain lazy or too indecisive or too timid to dig in and confront the Beast. So what is the difference, or what is the threshold, between an artist who procrastinates for years and a prudent auteur … who has a plan?
Artists procrastinate. They also persist. What is certain is that we carry ideas around for longer than we know, and part of the artistic venture is unearthing the source.
My friends knew I was in unusual Tasha territory, so several of them wrote to ask if it was really different working with young children: because weren’t they so much more creative, so open to their own imaginations, so unpressured by life’s demands, so… kids? And the answer was, emphatically, no.
"Designing a book cover is great because you can treat it as a piece of packaging, a mini poster, corporate identity, something to use illustration on, or photography, be purely typographical, figurative or conceptual with just the right amount of type to play around with, have complete ownership; and even if you mess up totally, nobody dies.”
Q: Does putting a series of covers together offer more or less challenges?
A: I think a series of covers is much easier. Turd Theory (one of The Twenty Irrefutable Theories of Cover Design, written by myself and Jon Gray) works on the idea that in a scary world of disorder and chaos people are programmed to seek out repetition and order. So even the worst cover in the world, repeated 20 times in different colours of the rainbow will get you an award or two.
Adonis, the great Syrian poet, has reproduced and adapted one of the ancient Muallaqat (The Suspended Odes) originally written by Zuhayr. The reproduction is hand-written on a scroll of paper, and then painted on, thereby “creating a new and contemporary interpretation of the text.”